Google Business Profile setup — Touch of Greene

Generated 2026-08-02 by the google-maps-listing skill. The owner executes this in their browser — every field below is paste-ready. Budget ~20–30 minutes plus Google's verification wait (days to ~2 weeks).

Progress: ☐ account ready · ☐ no-duplicate check done · ☐ listing created · ☐ verified · ☐ content complete · ☐ linked to website

0. Before you start

• Use (or create) a Google account that belongs to the business — not a personal account you might lose access to. Write down which account owns the profile.
• Duplicate check (mandatory): search maps.google.com for "Touch of Greene " and for the street address. If *any* entry appears — even unclaimed or wrong — STOP: claim that entry ("Own this business?") instead of creating a new one. Duplicates get suspended.

1. Create the listing — business.google.com/create

| Field | Enter exactly |

|---|---|

| Business name | Touch of Greene — the real-world name (signage/impressum). No taglines, no city, no keywords added — that risks suspension. |

| Primary category | search the picker with the business's main noun; take the most specific true match (type it, take the suggestion in your language) |

| Location | Customers visit? → yes for a storefront/practice: **TODO (ask operator)** (no PO boxes). Service-area business (you go to customers) → hide the address, define the service area instead. |

| Map pin | Check it sits exactly on the entrance |

| Phone | TODO (ask operator) |

| Website | https://www.touch-of-greene.nl |

2. Verification

Google chooses the method — commonly video verification for new listings (a live or recorded walk-through showing the signage/entrance, the premises, and proof you operate there: keys, equipment, business documents). Alternatives: postcard to the address, phone, or email. Tips: have the impressum/company registration handy; film in one take from street sign to inside; then don't churn edits while verification is under review. Until verified, the profile isn't publicly visible — that's normal.

3. Content to add once verified (Edit profile)

Description (≤750 characters; the first ~250 are what most people see):

<!-- AGENT-TODO: draft in the business's local language, styleguide voice, facts from the dossier only. -->

Opening hours:

TODO (ask operator)

Also set holiday hours now for the next public holidays — stale hours are the #1 trust killer.

Services & prices:

<!-- AGENT-TODO: list each service from identity.md — name, price ("from CHF …" is fine), 1-line description. -->

Attributes (tick only what's true):

<!-- AGENT-TODO: tailor — wheelchair access, payment methods (cash/card/TWINT), languages spoken, appointment required, gender-neutral facilities, etc. -->

Opening date: TODO (ask operator)

Photos (real photos only; consent from any identifiable person; min ~720px):

• ☐Logo (square) · [ ] Cover photo (16:9, the money shot)
• ☐Exterior/entrance ×2 (find-the-door photos) · [ ] Interior ×3
• ☐Team/owner ×1 · [ ] Work/products/menu ×3+

4. Link profile ↔ website

• Profile → Website field: https://www.touch-of-greene.nl
• Website → add the profile URL to the site's sameAs schema (seo-geo-checklist §B) and to content/identity.md.
• If online booking exists: set the Appointment link too.

5. Kick off reviews

Profile dashboard → "Ask for reviews" → copy the short link. Send it personally to 3–5 happy customers with a short message:

<!-- AGENT-TODO: 2-sentence ask in the local language, personal tone, link at the end. NEVER offer discounts/incentives for reviews — against Google policy and it can nuke the listing. -->

6. Hand back to the pipeline

• ☐Send the profile URL + confirm the Google account that owns it → recorded in deploy/.
• ☐Agent: fetch the place_id, record it in content/identity.md, run the goplaces dossier export (enables the quarterly review-refresh).
• ☐From now on: hours/NAP changes always update site + profile together (change-requests.md).

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Still missing (ask the operator): address; phone; opening hours; opening date.